Copywriters of the World, Arise!
Calling all copywriters: it's time to stand up and proclaim your creativity.
For some years now, the word "creative" has migrated away from the art and skill of writing, and is now widely applied to design and art direction—but not copywriting. It's often assumed now that a Creative Director has come up from a design rather than copy background, and, as in the example shown here, a writer has to classify him or herself as other than in the creative arena.
It's time to stop this careless — and possibly unintended — denigration of our craft. Point out to anyone who will listen that great copywriters are just as creative as great designers. That great ideas can come from anywhere, but they're articulated with words and language. If you don't stand up for your creativity, you may soon find yourself wearing a Tee shirt like this:
