A Letter to President Obama
My full-page newspaper ad appears in today's Martha's Vineyard Gazette newspaper (Tues. Aug 24 issue), delivering a message to the vacationing President Obama on behalf of the non-profit Northeast Seafood Coalition and the New England commercial fishermen they represent. The ad was created to raise awareness of the severe economic problems created by the new May 1, 2010 "catch share" rules for groundfish (cod, haddock and flounder among others) imposed on fisherman by the U.S. Department of Commerce.
My Art Director on this project was Keith Lane, former Partner at Arnold Fortuna Lane in Boston, who worked with me to create the ad from strategy and initial concept to finished pub-ready materials in just over three days.

